Pemberdayaan Masyarakat melalui Pemasaran Gula Semut dengan Pengenalan dan Pemanfaatan Marketplace di Desa Cipelah

Abstract

Ant sugar is processed from sap water which is a longer process than making palm sugar. Ant sugar as one of the processed areas in Cipelah village which is used as a local business but does not yet have good marketing so that production and sales are very minimal. One of the goals of our service in the Cipelah village is to increase the sales of ant sugar in the Cipelah village and the ant sugar in Cipelah to be known by the environment outside the village, namely by providing education to ant sugar craftsmen about market expansion through the marketplace and interesting promotional content. During the education, the results were that a marketplace was formed that sold cipelah ant sugar and interesting content that made the environment outside the Cipelah village familiar with Cipelah ant sugar