Peran Opinion Leader dalam Menyampaikan Pesan pada Komunikan di RT.07 RW.2 Puri Kahuripan Residence

Authors

  • Virliya Putricantika UIN Sunan Gunung Djati Bandung
  • Endah Ratna Sonya UIN Sunan Gunung Djati Bandung

Keywords:

opinion leader, communicant, technology

Abstract

The leader is a figure whose presence is needed in the community, especially involvement in the community structure. The urgency of the presence of leaders is needed to invite and form understanding within the community itself, especially in crisis conditions such as the COVID-19 pandemic, which can be said as opinion leaders. The purpose of this service is to find out the public's openness to digital technology. In mass communication, there is one model that is used as a reference for researching phenomena specifically related to communication in the community, namely the two-step flow where there are elements of opinion leaders and communicants. At the same time, the relevance of the model will only be observed in mass communication or can be in a smaller scope.

Author Biographies

Virliya Putricantika, UIN Sunan Gunung Djati Bandung

Ilmu Komunikasi Konsentrasi Jurnalistik, Fakultas Dakwah dan Komunikasi

Endah Ratna Sonya, UIN Sunan Gunung Djati Bandung

Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik

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Published

2022-02-03

How to Cite

Putricantika, V., & Sonya, E. R. (2022). Peran Opinion Leader dalam Menyampaikan Pesan pada Komunikan di RT.07 RW.2 Puri Kahuripan Residence. PROCEEDINGS UIN SUNAN GUNUNG DJATI BANDUNG, 1(43), 140–150. Retrieved from https://proceedings.uinsgd.ac.id/index.php/proceedings/article/view/854

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Articles