Digitalisasi UMKM dalam Menghadapai Era Society 5.0 di Desa Pasirjambu

Abstract

This research is motivated by research which states that less than 10% of MSMEs in Indonesia can implement digital marketing. Digitalization certainly plays an important role in the development of MSMEs in increasing productivity, efficiency and also competitiveness in the continuity of their business. Therefore, it is necessary to digitize UMKM in Pasirjambu village, especially in RW 04 and RW 12 in facing the Society 5.0 era. This research aims to provide education about the challenges that will be faced by MSMEs in the Society 5.0 era as well as provide solutions to overcome this. This research method uses qualitative methods for data collection, analysis, interpretation, while the dedication method used is Participatory Action Research (PAR). The results of this service are in the form of implementing digitization of MSMEs in the form of QRIS registration, Shopee Food and adding MSMEs locations to Google Maps.