Sosialisasi Pemasaran Digital Dengan Cara Membangun Brand bagi Cafe StoenHouse di Desa Lebak Muncang

Penulis

  • Dila Octavia UIN Sunan Gunung Djati Bandung
  • Eva Nurlatifah Nurlatifah UIN Sunan Gunung Djati Bandung

Kata Kunci:

Digital marketing, MSME, Dissermination

Abstrak

Micro, small and medium enterprises (MSMEs) are one of the important instruments in economic development in Lebak Muncang Village. MSMEs located in Lebak Muncang Village have enormous potential for success, but in their development they still have limited understanding and use of digital technology. In this service activity the method used is Participation Action Research, the author helps one of the MSMEs, namely Stoenhouse, in attracting new customers using digital media and helps provide sales education for its processed product, namely StoenMeal. This model was obtained after carrying out social reflection activities and participatory planning programs which were then carried out with the implementation of predetermined activities. The success of this service activity can be seen from the response provided by Stoenhouse. The conclusion of this service activity is the socialization of digital marketing by building branding for the StoenHouse cafe in Lebak Muncang Village

Biografi Penulis

Dila Octavia, UIN Sunan Gunung Djati Bandung

Manajemen, Fakultas Ekonomi dan Bisnis Islam

Eva Nurlatifah Nurlatifah, UIN Sunan Gunung Djati Bandung

Teknik Informatika, Fakultas Sains dan Teknologi

Referensi

Boomsma, Marije and Michiel Arnoldus. 2008. Branding for Development. KIT Working Papers Series C2. Amsterdam: KIT.

Kotler, Philip dan David Gertner. 2004. Country as Brand, Product and Beyond: A Place Marketing and Brand Management Perspective.Morgan: Nigel.

Annettr Pritchard dan Roger Pride. 2004. Destination Brand ing: Creating the Unique Destination Proposition. New York: Elsevier.

Kurniawan, P. (2017). Pemanfaatan Media Sosial Instagram Sebagai Komunikasi Pemasaran Modern Pada Batik Burneh. Jurnal Kajian Ilmiah, Vol. 11, No. 2.

Ramadansyah & Sondang Silalahi. (2013).Pengembangan Model pendanaan UMKM Berdasarkan Persepsi UMKM. Jakarta: Erlangga

Widoyoko, Eko Putro. 2014. Penilaian Hasil Pembelajaran di sekolah. Yogyakarta: Pustaka pelajar.

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Diterbitkan

2022-02-03

Cara Mengutip

Octavia, D., & Nurlatifah, E. N. (2022). Sosialisasi Pemasaran Digital Dengan Cara Membangun Brand bagi Cafe StoenHouse di Desa Lebak Muncang. PROCEEDINGS UIN SUNAN GUNUNG DJATI BANDUNG, 1(43), 34–42. Diambil dari http://proceedings.uinsgd.ac.id/index.php/proceedings/article/view/839

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