Optimalisasi Potensi Ekonomi Masyarakat Melalui Digitalisasi Pasar Umkm Di Kampung Sukamanah

Abstrak

This community service program aims to enhance the economic potential of the Sukamanah Village community through the digitalization of MSME (Micro, Small, and Medium Enterprises) markets. The activities included training and mentoring, focusing on the use of social media and online platforms like Shopee to market MSME products. Through digitalization, MSMEs are expected to compete in broader markets, increasing productivity and income for the community. The results showed a high level of enthusiasm from the participants, with successful creation of online stores and product branding strategies. This program is expected to have a long-term impact on improving the welfare of the Sukamanah Village community.