Strategi Pemberdayaan UMKM Keripik Tempe Desa Tambakmekar melalui Platform E-Commerce Shopee
Keywords:
e-commerce; tempeh chips; community empowerment; digital marketing; MSMEsRemove e-commerce; tempeh chips; community empowerment; digital marketing; MSMEsAbstract
The problem of decent and stable employment and economic disparity that causes social unrest is one of the problems faced by residents of RW 06 Tambakmekar Village. The purpose of this community service program is to improve economic welfare through empowering MSMEs that produce tempeh chips through the Shopee e-commerce platform. This program uses the Community Empowerment System (SISDAMAS) method which consists of four stages, namely initial socialization, social mapping, participatory planning, and program implementation. The results of this program show that the digitalization of MSMEs through Shopee has succeeded in increasing market reach and improving the digital literacy of MSME players. The program also significantly increased sales and store reputation. Thus, the program's goal of increasing local economic independence and improving the welfare of the people of Tambakmekar Village can be achieved.
References
Gustiani, Hasna. “Dampak Maraknya Bank Keliling (Bank Emok) di Kalangan Masyarakat Bungursari Kota Tasikmalaya.” Journal of Economics, Management and Finance 2, no. 1 (2023): 11–17.
Istiqomah, Riska Nur, Nourma Ulva, M Imam Purwantoro, dan Dini Ayu. “Pemanfaatan E-Commerce Shopee dalam Meningkatkan Strategi Pemasaran UMKM di Desa Gending.” Journal of Global and Multidisciplinary 1, no. 5 (2023): 684–91. https://journal.institercom-edu.org/index.php/multipleINSTITERCOMPUBLISHERhttps://journal.institercom-edu.org/index.php/multiple.
Kadeli, Wellin Yetna, Miftahul Hasanah, dan Rayhan Akbar. “Analisis Potensi Pertumbuhan Pasar E-commerce di Daerah Pedesaan.” Jurnal Ekonomi Manajemen dan Bisnis 1, no. 2 (2023): 54–63. http://jurnalistiqomah.org/index.php/jemb/article/view/176.
Kamisa, N, A. D Putri, dan D Novita. “Pengaruh Online Customer Review dan Online Customer Rating terhadap Kepercayaan Konsumen (Studi kasus: Pengguna Shopee di Bandar Lampung).” Journals of Economics and Business 2, no. 1 (2022): 21–29.
Kurniawati, Elya, Idris Idris, Puji Handayati, dan Sharina Osman. “Digital Transformation of MSMEs in Indonesia during the Pandemic.” Entrepreneurship and Sustainability Issues 9, no. 2 (2021): 316–31. https://doi.org/10.9770/jesi.2021.9.2(21).
LP2M. Petunjuk Teknis KKN Sisdamas UIN SGD Bandung Tahun 2024. Bandung: Pusat Pengabdian kepada Masyarakat Lembaga Penelitian dan Pengabdian kepada Masyarakat UIN Sunan Gunung Djati Bandung, 2024.
Oktaviani, Qorry, Fitri Diana, Elsa Tiara, Halim Setyadi, M. Wildan Ainur Roziq, dan Hendra Riofita. “Peran E-Commerce dalam Pemasaran Produk UMKM.” WANARGI: Jurnal Manajemen dan Akuntansi 1, no. 2 (2023): 16–21. http://jurnalistiqomah.org/index.php/wanargi/article/view/655%0Ahttp://jurnalistiqomah.org/index.php/wanargi/article/download/655/579.
Riska, Elvina, dan Liza Nurlaila. “Peran UMKM dalam Meningkatkan Kesejahteraan Masyarakat.” JEBIMAN: Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi 2, no. 1 (2024): 1–10.
Saragih, John Fedrick Louis, Ageng Jihan Faradilla, Rizqi Alhaq Nasution, Dwi Fatmi Adelina Tafonao, Dora Pitaloka, Bella Amelia, Munawaroh, dan Diana Dongoran. “Menutup Kesenjangan Digital: Studi tentang Meningkatkan Kehidupan UMKM Melalui Literasi Digital.” Jurnal Kolaboratif Sains 7, no. 5 (2024): 1788–95.
Viona, Veronica, Kezia Yohanes, Laurencia Steffanie Mega Wijaya Kurniawati, Rustono Fandy Marta, dan Muhamad Isnaini. “Narasi Shopee dalam Mengembangkan Ekonomi Kreatif Berbasis Teknologi E-Commerce di Era Modern.” AGUNA: Jurnal Ilmu Komunikasi 1, no. 2 (2021): 46–65. http://ejournal.amikompurwokerto.ac.id/index.php/AGUNA.
Wahyani, Widhy, Deddy Rudhistiar, dan Diah Wilis L. B. “Optimalisasi Strategi Pemasaran Produk Bakpia pada UMKM Bima Bakery melalui Implementasi Sistem E-Commerce.” Jurnal Review Pendidikan dan Pengajaran 7, no. 3 (2024): 10857–64.
Yuliaty, Tetty, Cut Sarah Shafira, dan Muhammad Rafi Akbar. “Strategi UMKM dalam Menghadapi Persaingan Bisnis Global Studi Kasus pada PT. Muniru Burni Telong.” Journal Management, Business, and Accounting 19, no. 3 (2020): 293–308. https://doi.org/10.33557/mbia.v19i3.1167.
Yusuf, Ahmad Riki Baihaqi, Siti Aminah, dan Reiga Ritomiea Ariescy. “The Effect of Hedonic Shopping Motivation, Sales Promotion, and Application Quality on Impulse Buying in Shopee E-Commerce.” Management Studies and Entrepreneurship Journal (MSEJ) 4, no. 5 (2023): 6115–24.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Melza Aulia Sri Rezeki, Mutia Mutmainnah, Miftahul Fikri, Muhammad Rafha Aprilisyah Harmana Harmana
This work is licensed under a Creative Commons Attribution 4.0 International License.
